The director of TI’s Worldwide eBook Business Line, Gregg Burke, wrote a little blog about TI’s OMAP processor powering the recently announced new NOOKcolor.

The new eReader of Barnes & Noble is running on TI’s OMAP3621 (ARM Cortex™-A8 processor-based), making the processor quite similar to the iPad, which also runs on an A8-architecture. But what’s more interesting is the fact that this is the very first consumer reader-product that runs the on the combination of TI’s OMAP and Android. The processor is optimized for multitasking and rich 2D and 3D rendering, making this an promising Christmas present.

NOOKcolor Gets its Juice From TI OMAP3621 originally appeared on AndroidGuys.

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