Sony’s Yoshida says PS3 is now turning a profit, no plans for a price cut originally appeared on Engadget on Tue, 29 Jun 2010 15:14:00 EDT. Please see our terms for use of feeds.
Sony’s Yoshida says PS3 is now turning a profit, no plans for a price cut
We’d already seen some evidence that Sony was lowering the manufacturing costs of the PlayStation 3, and it looks like that’s now finally starting to pay off — Sony exec Shuhei Yoshida has confirmed to IGN that the console is at long last actually turning a profit. Of course, that profit is apparently still a fairly small one (and might just be breaking even), with Yoshida only saying that “this year is the first time that we are able to cover the cost of the PlayStation 3,” and that “we aren’t making huge money from hardware, but we aren’t bleeding like we used to.” That also unsurprisingly means that Sony still isn’t planning a price cut anytime in the near future, with Yoshida instead saying that Sony will focus on more bundles like Move / Sports Champions package announced at E3.