Last year, we asked you to examine Samsung’s Galaxy Player 4.0, and your comments clustered around three trends — better audio, better build and any OS that wasn’t called Gingerbread. The Galaxy Player 4.2, therefore, offers audio that just isn’t loud enough, a skinned version of Gingerbread and the sense that it was thrown together from leftover smartphone parts. As our reviewer judged, it’s not a bad piece of kit, but one that was honed into being utterly mediocre. If you bought one, then it’s time to play amateur PMP designer and tell us if you agree with our staff audiophile. What did you love, what did you hate and most importantly, what would you change?
Whaaat is going on here?
The new BlackBerry Z10 cannot set you on fire, give you elephant legs, cause you to disappear into a cloud of rainbow smoke or turn a speeding truck into harmless rubber duckies. But with only 30 seconds, on the world’s largest advertising stage it’s quicker to show you what it can’t do. In a fun and creative one-time spot that aired this Sunday, BlackBerry introduced the new BlackBerry Z10.
The fast and elegant BlackBerry 10 device symbolizes a restart for the company, which has completely re-designed, re-engineered, and re-invented its products and its brand. BlackBerry 10 features many advances that are designed to make it stand out. With communication and agility at its core, BlackBerry 10 is for people who need to Keep Moving, which is the new tagline and mantra for the company.
For the big game, rather than run an ad that is expected for the tech category – one that showcases the features of the product – we decided to have fun and challenge the status quo. We knew that for this event, it was important to spark a conversation about BlackBerry 10 and to make people curious enough to find out more. We’ve got the great benefit of having one of the largest social networks in the world with 30 million fans on Facebook and Twitter, and we wanted to drive people both there and to our website to discover what makes BlackBerry 10 stand out.
Frank Boulben sat down with the Inside BlackBerry Blog crew to talk about the commercial:
We’re four days after the launch of BlackBerry 10 – our largest product introduction ever. The response to the product has been tremendous and we’re building off that momentum on the largest advertising stage of the year.
Don’t forget to check out BlackBerry.com to see what BlackBerry 10 can do.
BlackBerry just uploaded a second version of the BlackBerry Super Bowl commercial to youtube, this one with an introduction by BlackBerry’s Chief Marketin Officer. Frank Boulben intros the ad spot by setting out the objectives: to let America know that BlackBerry is back, and to let them know that BlackBerry 10 is worth checking out.
Talking to Frank Boulben about BlackBerry’s Super Bowl commercial via BBM Video Chat
As I hit publish on this article, approximately 111 million people have just witnessed BlackBerry’s first ever Super Bowl commercial. Opinions will surely vary, but personally I feel it was a solid way for BlackBerry to introduce the BlackBerry Z10 to the U.S. market. Stepping beyond the standard product demo type of ad we’d normally expect from BlackBerry, the Super Bowl placement took a more playful and cinematic approach. That’s never a bad thing for a Super Bowl audience that’s looking to be entertained.
BlackBerry’s oft-teased BlackBerry Z10 ad for the Super Bowl just aired, and we’re generally pretty happy with it. The ad was definitely more imaginative than Samsung’s marginally funny, overbudgeted 2-minute spot, but what did you guys think? Did this need to be more punchy, like what we saw from these guys? Or was BlackBerry smart to be punching their wait with another month still left before American retail availability? Vote on the poll and hit up the comments and let us know what you think!
|What did you think of BlackBerry’s Super Bowl commercial|
If you didn’t catch BlackBerry’s first-ever Super Bowl ad live, or if you live in a market where it didn’t air, you can hit play on the video above to watch it again and again and again. Heck, in honor of BlackBerry 10 I’d suggest watching it TEN times.
Once you’re done watching, jump over to this article for the back story on the Super Bowl ad. I sat down with BlackBerry’s Chief Marketing Officer, Frank Boulben, to discuss the ad and BlackBerry’s upcoming Keep Moving ad campaigns. And from there, jump over to this poll to weigh in with your thoughts on the ad.
BlackBerry ran a Big Game commercial on Sunday, February 3, 2013 – signaling that BlackBerry is back and much like the brand itself, the new BlackBerry Z10 is re-designed, re-engineered and re-invented. BlackBerry CMO Frank Boulben gives you an inside look at the decision to run the fun and creative ad to show what BlackBerry Z10 can't do. Now see what it CAN do here: http://blck.by/14KKOZT.
Science & Technology
We’ve got some practical considerations on our minds this week. Sensible things, like managing a mess of cables or getting online from hotel rooms. We’ve found some products that serve us well on both fronts, but there’s still at least one conundrum we can’t quite resolve: is it better to get a cheapie One X or a slightly faster One X+? We’ll hash that one out after the break — and you can do the same in the comments.
What, you need a closer look at the BlackBerry Z10 than what our staggeringly exhaustive review provides? Fine, here are some overview videos that Rogers and Bell posted recently. We’re only slightly jealous of their production values. I’m sure TELUS will have one up shortly too, and the U.S. carriers will probably have their up closer to the March launch. All three will be offering the Z10 on February 5 for $150-ish on a three-year contract, and we’re hearing off-contract pricing will be in the $650 range.
If you haven’t pre-ordered the new BlackBerry Z10 because you’ve been holding out for the BlackBerry Q10, then the wait is now over. Rogers has added the all new QWERTY BlackBerry device to their pre-ordering system. As far as we know, Rogers is the first carrier in the world to put the Q10 up for pre-order.
The most we’ve heard from BlackBerry is that the Q10 is coming out in April, but that hasn’t stopped Rogers from getting the ball rolling now. Who knows, maybe it will come earlier to Canada. I’m personally loving the BlackBerry Z10, but I may just have to pick up the Q10 as well. Sound off in the comments on which device you’ve pre-ordered or are picking up.
BlackBerry has been giving us little hints at to what they are going to air during their first ever Super Bowl advertisement. This one seems to be a half man, half elephant.
We’re not sure what expect here, but based on the teasers it’s not feeling like your standard BlackBerry device product feature commercial. What we do know is that we won’t have to wait much longer to find out. Kickoff is just a couple hours away. Any bets what quarter the commercial will air in?
To see what BlackBerry 10 CAN do, visit http://blck.by/11yY5oB
If you tuned in for the Big Game on Sunday, February 3, 2013, you saw all that the BlackBerry 10 device CAN'T do (turn a truck intro rubber ducks, turn a man into half-elephant). It CAN, however, turn back time when editing photos, house all of your messages from every single account in one hub, and access data, apps and contacts in work mode or personal mode, all on one device with BlackBerry Balance on BlackBerry 10.
Science & Technology
The pockets of photography enthusiasts have become something of a fresh battleground for camera manufacturers. Increasingly, impressive compacts try to combine performance and manual controls, while remaining svelte enough to be slipped in a pocket and carried everywhere. Olympus aims to achieve this with its latest high-end compact camera – the XZ-10 – by borrowing features and styling from its PEN range of mirrorless cameras…
Continue Reading Olympus crams more into less with latest high-end compact – the STYLUS XZ-10
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